Best of shiny purple eyeshadow
When experimenting with colorful makeup, it can take some trial and error—and a few unintentional rainbow looks—to determine which colors work best for you. (Pssst: If you need some guidance, be sure to check our guides on makeup for pale skin and makeup for dark skin.) While your skin tone certainly plays an important role when it comes to lipsticks and blushes, your eye color is key to determining which eyeshadow shades will be the most flattering. Shades of pink look stunning when paired with green eyes and blue eyes. Shades of amber also help golden brown eyes glow. But if you're looking for one colorful shade that will flatter every single eye color, look no further than purple makeup.
Whether you just want to add a touch of this universally flattering color to your look or you're looking to commit to something more dramatic, this timeless color offers an easy, fun, and flattering way to liven up your makeup look.
10 Purple Eyeshadow Looks for Every Occasion
Eyeing that unused vibrant purple shade in your palette but need some inspo on how to get started? You're in luck. Below, we're highlighting 10 purple makeup ideas for all different styles and skin tones. Read on for helpful tips on how you can recreate each look at home and which beauty products we suggest using for seriously IG-worthy results.
1. Subtle Shimmer
This allover purple eye makeup look is soft and subtle while still being a total showstopper. Even better, this style is super beginner-friendly if you’re just starting out with purple shadow. Simply apply a light shimmery shade of purple (we love to use the Enchanting shade in REALHER I Feel Beautiful Eyeshadow Palette) all over the lid. Then use your favorite liquid liner to create a quick cat-eye. Finish up with a lengthening mascara and voilĂ ! Whether you have fair, medium, or dark skin, this cool color will help to illuminate and draw attention to your eyes. Bump up the brightness of your look even more by dabbing some shadow in the inner corners of your eyes and along the lower lash line.
2. Glow Get ’Em
Loved the last look but want to add even more drama? Simply use the same application techniques, but with a deeper, more vibrant shade of purple. Our rec: Try using something saturated like the shade Chill in the DOMINIQUE COSMETICS Sweater Weather Eyeshadow Palette as your allover shade, then blend that out with a lighter purple along the brow bone. To make your eyes really pop, buff purple shadow generously along the lower lash line. The perf finishing touch is your favorite pair of lashes—either wispy or dramatic could work here.
3. Purple Smoke
Colorful eye makeup and smoky eye makeup looks don't have to be mutually exclusive. Case in point: This flawless look from Winnie Harlow. On her lids, Harlow is wearing a rich, vibrant shade of purple that looks gorgeous against her skin tone—but what really sets this look apart is how her shadows are blended with darker neutrals on top and along the lower lash line to create a smoky effect that’s equal parts sultry, dramatic, and stunning.
Use a versatile eyeshadow palette like the LAURA MAKEUP LABS Moods Eyeshadow and Highlighter Palette to copy this look at home. It comes with a rich, jewel-tone purple as well as two neutral colors you can use to create a purple smoky eye of your own.
4. Line It Up
If you’re not fully ready to commit to color and you just want to add a hint of purple to your eye makeup, a purple eyeliner is your best bet. Using a shimmery purple pencil like the IL MAKIAGE Long-Wear Eye Pencil in Cosmo, you can leave your lids bare and instead tightly line your eyes for a minimal, yet vibrant, look. Or, you can do as Olivia Culpo does here and combine a purple-defined lower lash line with a shimmery neutral lid. From far away, the purple is barely noticeable, but up close? It's a fun, unexpected splash of color that everyone will be complimenting you on.
5. Big and Bold
Sometimes the most dramatic makeup looks also happen to be the easiest. This editorial and runway-approved purple eyeshadow look is so simple to do at home, you need to try it for yourself. First and foremost, you'll want to find a vibrant lilac shade like the shimmery purple in the ESTATE COSMETICS X Bailey Sarian Venice Fling Eyeshadow Palette. Using an eyeshadow brush, apply the color liberally all over your eye from the lash line all the way up to your brow bone (just trust us, it’ll all come together!). The key here is to leave the rest of your makeup as natural as possible—this way, those bold purple eyes can really shine.
6. Purple Perfection
Kiki Palmer is serving us the gold-standard Goldilocks of purple eyeshadow looks. Not too bold or too subtle, this amethyst-hued look strikes just the right balance. To replicate the vibrancy you see here, you'll want to reach for a liquid eyeshadow like the DOMINIQUE COSMETICS Beautiful Mess Liquid Eyeshadow in the shade Vibey Vixen. Liquid shadow offers an intense color payoff that will also stay put for hours on end.
Keep in mind that deeper skin tones like Palmer's complement bold, pigmented colors well. If you have super fair skin, you can definitely still rock this look, but you may be able to opt for a purple shade that's a few shades lighter and still achieve the same level of intensity you see here.
7. Petal Soft Purple
Here's a stunning purple makeup look with some similarities to Rihanna's red carpet look above, but with some subtle tweaks to flatter Ruby Rose's fairer skin tone. While you'll still want to choose a lighter shade of purple to keep that angelic glow, you can use something less icy to warm up pale complexions. Try creating your own custom purple blend using the HUDA BEAUTY Obsessions Palette in Amethyst, which is packed with warm tones. After you've applied your shadow, tightly line your eyes and layer on lengthening mascara.
8. Mysteriously Mauve
While Harlow's eye look was purple with a touch of smoke, Zendaya has done just the opposite with some seriously stunning results. Instead of using purple as your all-over lid shade, go bold and use a smoky charcoal shade. Then, apply a mauve-purple (like one of the shades from the DOMINIQUE COSMETICS Celestial Storm Palette) along the crease and use an eyeshadow brush to blend, blend, and blend some more until you've achieved a soft, seamless gradient between the two shades. Apply that same shade of purple along the lower lash line, and finally, line your lower lash line with a jet black liner.
9. Glowing Indigo
Brown-eyed beauty? Then use deep, shimmery purple shades like those in the ORYZA Astral Amethyst Shimmer Eyeshadow Palette, which do wonders to illuminate your eye color and make your eyes glow like jewels.
Here, Nina Dobrev pairs a highly pigmented purple on her lid and along her lower lash line with a matte, almost eggplant, purple shade. Together, the two colors create a glowy, smoky look with just the right amount of depth and dimension.
10. All Eyes on Blue
For those with Snow White-like complexions, super vibrant shades of purple may end up looking too saturated for your liking. For something you can wear on a daily basis, try a blue-hued periwinkle purple like Lily Collins is sporting here. You'll find something extremely similar in the NOMAD COSMETICS Berlin Underground Palette.
Apply it all over your lid, and then further brighten up your complexion by swapping black eyeliner for white
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